Meet Larry Lo: CTM’s CEO for Asia

Have you met Larry Lo, the CEO for Asia at Corporate Travel Management (CTM)?

With a travel career spanning more than 35 years, Larry Lo has witnessed and helped shape the evolution of the travel industry across Asia and beyond. Today, as CTM’s CEO for Asia, he brings a powerful combination of deep industry knowledge, strategic foresight, and an unwavering passion for connecting people with the world.

Join us as we sat down with Larry to learn a little about where it all began, his customer-centric ethos, commitment to innovation and his passion for exploration.

 

For the love of travel

Larry’s love for travel began in 1988, rooted in the sheer joy of helping people create unforgettable experiences. “The most fulfilling part of this industry is its ability to connect people with new cultures, destinations and life-changing moments,” he reflects. “Travel constantly evolves, and that energy, adapting to new destinations, technologies, and traveller preferences, makes every day exciting.”

Global insights, local impact

This adaptability is critical in Larry’s leadership at CTM, particularly in the diverse and dynamic Asia region. Drawing on global insights gained through his extensive industry and association involvement, Larry helps CTM stay ahead of emerging trends like digital transformation, sustainability, and the growing demand for personalised travel experiences.

“Understanding how travellers across different countries prioritise experiences, safety, and value allows us to tailor our offerings locally while still meeting global needs,” Larry explains. His approach ensures CTM not only keeps pace with the industry but sets new benchmarks in customer experience.

Living CTM’s values: Connect, Evolve, Deliver

At the heart of his leadership philosophy are CTM’s core values: Connect, Evolve, Deliver. “These words aren’t just a tagline,” Larry says. “They represent how we operate, building strong relationships, continuously seeking improvement, and striving to deliver excellence in every interaction.”

A defining leadership moment

One of the most pivotal moments in Larry’s leadership journey came during a period of intense challenge, where transparency and teamwork became his guiding principles. “Gathering the team, encouraging open dialogue, and working together toward a solution reinforced my belief that leadership is about trust, collaboration and resilience,” he shares.

This experience continues to shape his leadership style today: fostering a supportive environment where people feel empowered to contribute and grow.

Building lasting customer relationships

For Larry, building lasting client relationships is not just a business goal; it’s a commitment. In today’s fast-changing travel landscape, trust is paramount, supported by seamless technology, personalised service and consistent communication.

“Customers need to know we understand them,” Larry says. “We must deliver experiences that are not only efficient but also meaningful.”

Putting customers at the centre of transformation

Customer-centricity is central to CTM’s business transformation strategy under Larry’s leadership. By embedding a culture of continuous feedback, involving clients in transformation projects, and keeping their needs at the forefront of every decision, CTM ensures that its growth remains firmly aligned with customer expectations.

“Our customers’ voices are critical. Their insights guide our innovation and help us build solutions that meet their needs,” he says.

Defining the next generation of corporate travel

Looking ahead, Larry sees technology continuing to evolve the travel experience. The integration of artificial intelligence and data analytics into personalised services, he says, will define the next generation of customer experience in corporate travel.

“We are entering an era where technology anticipates travellers’ needs, not just responds to them.”

Building a high-performing team culture

Yet even in a fast-paced, high-pressure industry like corporate travel, Larry believes in the power of people. His formula for maintaining a high-performing team is straightforward but powerful: clear communication, transparent expectations, regular alignment, and a focus on wellbeing.

“We recognise the demands on our teams and ensure they have the support they need, from flexible schedules to mental health resources. Celebrating successes also plays a vital role in keeping our teams motivated.”

A commitment to continuous innovation

At the core of Larry’s message to CTM customers is a simple but powerful promise: he is committed to continuous innovation, with customer needs driving every step forward.

“Our focus is always on enhancing the customer experience and strengthening their trust in us.”

Technology and the future of business travel

When asked what most excites him about the future of business travel, Larry points without hesitation to technology. From AI-driven personalisation to automation in processes like check-ins and payments, technology is transforming travel into an even more intuitive, safe and enriching experience.

Advice to lead and live by

Throughout his career, Larry has been guided by one piece of advice: Focus on providing value first, and success will follow. It’s a philosophy that resonates not only with CTM’s customer-first approach but with Larry’s personal passion for the industry.

A personal love of exploration

A passionate traveller himself, Larry dreams of visiting Greenland, drawn by its breathtaking landscapes, towering glaciers, and the magical Northern Lights. And when reflecting on the most inspiring business destination he’s experienced, Japan immediately comes to mind.

“Japan’s culture of professionalism, precision and respect has left a profound impression on me,” he says.

Leading CTM Asia into the future

As Larry leads CTM Asia into its next chapter, his passion for innovation, commitment to customers, and deep respect for his team’s potential are helping shape a future where travel continues to inspire, connect, and transform.