Overview

The client is a large Australian mining company with operations in the Bowen Basin.

As part of the company’s mining operations, employees regularly travelled between Brisbane and Emerald on commercial airlines. CTM implemented a new initiative to reduce the unnecessary use of flexible airfares, thereby reducing the client’s total spend on this frequently travelled route.

Objectives

CTM was tasked with reducing the client’s corporate travel costs without impacting the reliability or comfort of the travel experience.

Specifically, CTM’s objectives were to:
• Reduce the number of flexible fares booked by travel bookers.
• Reduce the travel costs of employees flying between Brisbane and Emerald.

Challenge

CTM needed to overcome several challenges to successfully reach the client’s objectives without inciting a negative response from travellers or travel bookers.

These included:
• Procedures: Travellers communicated directly with travel bookers about ticket preferences, which allowed them to decide the type of fare that they wanted to book.
• Company culture: Travel bookers followed the instructions of travellers when they requested flexible fares, without encouraging them to book cheaper fixed fares.
• Attitudes: Travellers preferred flexible fares over fixed fares due to the increased flexibility these presented, despite the extra costs incurred.

Solutions

To address these challenges, CTM focused on engaging travel bookers and shifting employee attitudes. Through a quarterly reporting framework, CTM discovered a high number of travellers were booking flexible fares but were not regularly changing their flights. CTM identified this as a primary opportunity for cost-reduction, as these fares were high-cost but low-value for the client.

Through this discovery, CTM engaged directly with the travel bookers and highlighted the cost versus value issue of booking flexible fares. Instead of following the directions of individual travellers, travel bookers were asked to discourage travellers from booking flexible fares and consider fixed fares.

Results

Travel costs reduced by 25%

Prior to CTM’s program review, the client had a 60 per cent uptake of flexible fares across approximately 1,200 sectors. Through our initiative to reduce the use of flexible fares, the total travel spend was reduced by 25 per cent with a marked decline in the use of flexible fares (down 26 per cent).

This cost reduction was possible despite the addition of 100 extra sectors flown and a consistent number of booking changes over the same reported period, proving that flexible fares did not deliver best value for the client.

CTM’s extensive experience in the travel industry allowed the client to achieve additional savings and an enhanced return on investment. Through this partnership, CTM successfully changed the company’s travel culture and significantly improved the client’s bottom line without sacrificing the travel experience of its employees.